Recycling – officially chic
French luxury house Hermes may just be the catalyst to make recycling officially chic. The house has announced it is launching a collection of goods, ranging from woven leather necklaces to customized signature Kelly bags, all made with recycled pieces of leather and damaged goods. Under the artistic direction of Pascale Mussard, a sixth-generation descendant of the company’s founder, a workshop dubbed “petit h” (or “little h”) brings together seven of the house’s craftsmen with notable artists to rebuild and rebirth the materials.
Its first “petit h” collection features creations including a lamp shade made of famous Hermes silk scarves, designed by Adrien Rovero, and a leather statue of a fawn designed by artist Marjolijn Mandersloot. Priced from 50 euros to 50,000 euros,(or $70 to $70,000 at current exchange rates), the premiere collection will be on sale at the Hermès flagship store at 24 Rue du Faubourg Saint-Honoré in Paris, but only from Nov. 13 to Dec. 4. A second collection will be available in Tokyo and Osaka in May 2011, while the third collection will be sold exclusively in New York and Beverly Hills in October of next year.
Interesting to see a luxury brand like Hermes embrace recycling. At prices going upto 50,000 Euros it will definitely encourage consumers to recycle !
