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Posts Tagged ‘marketing’
Get Fine Balance in Style and Eco Consciousness this Winter
Monday, January 16th, 2012
Add some eco to your winter style this year. It’s time to feel cozy and flaunt those trench coats & brown boots you bought recently. Sip in a hot cuppa chai or coffee and feel the warmth sink in amidst the cool winter breeze. Deep shades of brown and black bring out winter vogue like nothing else. Add to that glen checks and you’ve got yourself ready for winter as far as the fashion radar is concerned.
Our Warm Tote is the perfect style companion to your winter wear. Its glen checks and herring bone fabric make your winter wear classier than what it is. Carry it to work, a social or personal scene and you will be sure to turn many heads. The jacket lining you will find inside is the perfect complement to fabric outside. The Warm Tote will keep your possessions snug while making you look nothing other than exclusive.
Sophisticate winter with the Warm Tote and befriend the environment too with its recycled wool make.
Clean Planet Online Store coming soon…
Wednesday, March 16th, 2011
Since the time Clean Planet has been launched we’re delighted , over whelmed , inspired by the love and appreciation we’ve received from the growing Clean Planet community across the world. While Clean Planet totes are available at several locations there’s a huge part of the planet we are currently not available at. Friends and fans of Clean Planet write in with their requests and we accept their requirements (esp when the totes are not available in retail in their city) . Doing this for a few months sparked off the idea to create the Clean Planet Store on-line.
We’ve been working on the Clean Planet on-line store that will be launched soon. Months of work, spirited debate (that continues) , joy , care, anticipation , planning are some of the ingredients going into the making of the store. It’s our first time ever. We’re loving every bit of it.
We would love to hear your views , ideas , suggestions for what you would love to see in YOUR Clean Planet store .You could also share your experiences , concerns , joy , expectations about online purchases which will help us understand your perspective . And oh , inspire us by sharing about your fav online store and what you love about them.
Mail us at hello@cleanplanet.in
Charm us with your feedback and ideas . You’ll win our appreciation and a gift !:)
Re-think badges
Tuesday, December 21st, 2010
There is no doubt that single use , disposable plastic products need to be done away with. Replaced instead with reusable , biodegradable materials . In daily life products like plastic bags , cups , cutlery can and should be replaced.
Businesses can also do their bit to reduce consumption of single use disposable plastic . Most exhibitions hand out plastic badges with some printed material. Most cases the visitor’s name and company details are printed on the paper. The function can still be served by paper and the cord/tape . Why is a plastic cover needed ?
We suspect that one reason why this has not received much attention is that the product is low cost . It does not pinch the exhibiton organizer’s wallet to buy plastic badges. Plus , it’s not a daily use item for most people . One may visit 4-5 such events in a year.
Yet , given the number of exhibitions held across the world – doing away with plastic badges would make a definite and substantial reduction in the plastic that ends up in land-fills every year.
Do write in to share your views and ideas on how this can be re-designed for a less waste + better design /more sustainable world.
You can help design a more sustainable world.
Friday, November 26th, 2010
Thought inspiring article by Ravi Sawhney .
The opportunity for and responsibility of designers (and companies) to use design meaningfully to catalyze a cultural shift to a more sustainable world exists across industries – whether furniture , clothing , vehicles and bags !
At Clean Planet when we create bag styles – a key criterion for taking a style forward is whether the design has the potential to be enduring. Can this fit into a wearer’s attire and help him or her look stylish 2 , 3 or more years into the future ? The styles in our core ranges are evaluated rigorously for this aspect. In that sense , we see design as part of quality.
While designers have the responsibility and opportunity to lead us away from a throwaway culture – really speaking that opportunity and responsibility rests equally with every citizen of the planet. As citizens and customers we can choose to value enduring style and quality. And to reflect that in everyday choices. Don’t change the mobile phone every year , extend the life of your garments , furniture , gadgets by using them carefully ,maintaining them well , repair when necessary. When you finally decide to replace a product which is still usable – give it to someone instead of throwing it away or stashing it in the attic.
You can help design a more sustainable world.
A case for quieter malls
Sunday, November 14th, 2010
These days malls (in Mumbai) seem to let out the central space for promotions and events especially on week ends. The companies hosting the promotion seem to think the best way to get return for investing in the event is to do so at a decibel level which will reach out to every corner of the mall. What follows then is ear damaging decibel level. People bring infants to malls.The risk to infants is even higher. Old people with hearing problems would have a tough time making conversation while in the mall.
The event at a local mall yesterday was aimed at kids. The health of the children is seriously at risk to be exposed to such decibel levels. The store I was at had glass doors. Yet the sound of the promotion pervaded drowning the sound of the music in the store. It was impossible to browse through other store windows due to the cacophony. This is counter productive for the mall and the stores.
Yours truly asked for directions to the mall office. It was located in a corner of the building. Met the mall manager and shared my views. From her expression and reactions 2 things were clear :
1. This was the first time they (she and 2 other persons from her team ) were faced with the point of view that such a decibel level is a nuisance and a health risk.
2. No visitor to the mall had ever approached them to share such feedback.
In India we generally see 2 extreme reactions from retail customers – passively endure poor service/quality or aggression. The mid path of assertive , consistent feedback is a rarity. Especially if it means waiting few minutes to contact the store manager/ fill out a feedback form / call a help line of the company / email them.
Remember that businesses are not always responsive to feedback. Unless they see a critical mass of feedback they allow status quo to exist. Your feedback therefore is especially important if the situation is to change
Whether through action or inaction – we shape the environment we inhabit. Pl choose to influence it.
Recycling – officially chic
Thursday, November 11th, 2010
French luxury house Hermes may just be the catalyst to make recycling officially chic. The house has announced it is launching a collection of goods, ranging from woven leather necklaces to customized signature Kelly bags, all made with recycled pieces of leather and damaged goods. Under the artistic direction of Pascale Mussard, a sixth-generation descendant of the company’s founder, a workshop dubbed “petit h” (or “little h”) brings together seven of the house’s craftsmen with notable artists to rebuild and rebirth the materials.
Its first “petit h” collection features creations including a lamp shade made of famous Hermes silk scarves, designed by Adrien Rovero, and a leather statue of a fawn designed by artist Marjolijn Mandersloot. Priced from 50 euros to 50,000 euros,(or $70 to $70,000 at current exchange rates), the premiere collection will be on sale at the Hermès flagship store at 24 Rue du Faubourg Saint-Honoré in Paris, but only from Nov. 13 to Dec. 4. A second collection will be available in Tokyo and Osaka in May 2011, while the third collection will be sold exclusively in New York and Beverly Hills in October of next year.
Interesting to see a luxury brand like Hermes embrace recycling. At prices going upto 50,000 Euros it will definitely encourage consumers to recycle !
The story of cosmetics
Monday, July 26th, 2010Pl watch this video and share with everyone you know.
Besides the problem of toxic chemicals there is the added factor that several products do not have the expiry date marked on them. The expiry date is stamped on the packaging which naturally needs to be discarded . Lipsticks , eyeliners , mascaras etc don’t have the date of manufacture or the expiry date marked on them. This means that users are not only using products with toxic chemicals – some of them are past their expiry date adding to the health risks they pose to the users.
This def points to the need to create recreate sense of self , beauty which do not rely on toxic cocktails.
Food Rules
Wednesday, June 30th, 2010
Brilliant , much needed book by Michael Pollan. While he has written this book based on food habits of Americans it is (sadly) true and relevant for urban inhabitants in many parts of the world.
Besides the food wisdom in the book I love the design and style of the content . Simple , easy and quick to read . The style of writing may ensure that the book is widely read and many of the ideas are adopted by readers.
Some of the food rules…
- “Don’t eat anything your great grandmother wouldn’t recognize as food.”
- “Don’t eat anything* with more than five ingredients, or ingredients you can’t pronounce.” (* processed food)
- “Don’t eat breakfast cereals that change the color of the milk.”
-”Eat all the junk food you want as long as you cook it yourself”
-”It’s not food if it’s called by the same name in every language (think Big Mac , Pringles..)”
It’s amazing to see the cocktail of ailments many folks bring upon themselves due to poor eating habits . There seems to be a generation of children who are being raised with irregular food habits and ‘industrial novelties’ aka processed foods. As my grandmom used to say ‘it’s better to pay money to the grocer than to the doctor’ (a point of view endorsed in the book as well).
Read the book . More importantly recreate your relationship with food .
Sweat the small stuff
Monday, June 14th, 2010Brilliant , thought provoking presentation by Rory Sutherland . Relevant for organizations / groups / individuals .
Seemingly small stuff makes a HUGE difference .
Use a cloth bag daily !
