Puma decided to do away with boxes for packing shoes . Seems they researched it for 21 months and hired Yves Behar. The outcome was to do away with the box and use a bag. This is possibly a very corporate way of doing things . Take ages and hire a famous consultant. The suggestion could have come from a Puma associate . But , minus the stamp of a famous person it may not have gotten the blessings of the powers that be at the corporate HQ. We do hope that the bag is made of a biodegradable material.
Whatever the pathway we appreciate the initiative by Puma to relook at the packaging. Scores of other companies and industries need to relook at packaging at retail and in their production chain to minimize the environmental impact.
Meanwhile , for a super cool , clever little bag you just need to head here !
