Clean Planet eco-creative packaging
In addition to the product design we have put in a lot of thought and effort in designing tags , envelopes etc to enhance the eco quotient of every aspect of Clean Planet . e.g the papers used for the tags are 100% wood free , hand made papers . The main tag has been designed to be used as a book mark.
We’ve always felt that it’s such a waste for packaging to be discarded after a single use . At our office we reuse packaging material extensively .
The fact that most folks don’t reuse packaging has several aspects to it :
- It’s not a priority
- Packaging is seldom designed to encourage reuse
- The packing is over done or done in a way that makes reuse impossible e.g we see online stores that will pack even a book in shrink wrap , followed by bubble wrap and then in a carton like paper package with liberal use of tape . To get to the product you’d need to literally rip apart the packaging . Sure , the product is intact . But the planet pays a high price for every package shipped.
Every product produced requires resources – material , energy , man power , fuel . It’s not planet worthy to make single use products if the product can be designed to be multi-functional .
In India recycling is currently done at a very limited scale . All the stuff we toss in the garbage is transported to a land fill. Lack of segregation means that even bio-degradable stuff languishes in a land fill next to non-biodegradable material.
We worked on making the envelope used for sending out the orders super versatile . One side of the envelope is printed with material that customers can cut out and use in a variety of ways . The envelope is more than an envelope . It’s takes on a new life as cards / book mark / positivity dice – spreading joy and love on the planet .
The Clean Planet envelope was recently featured in ‘Packaging Of The World‘ that showcases creative packaging from across the globe.
p.s – a huge Thank You to all you awesome folks who have been buying Clean Planet products and re-using the envelope to make this a happier planet !
