Posts Tagged ‘creative’

Drive happier

Thursday, August 5th, 2010

Nissan recently announced that some of their future models will spray Vit C on it’s occupants *. Guess Nissan is trying to make the car journey (for the users ) healthier , more comfortable . And to differentiate Nissan from it’s competition.

* your computer bag will be equally moisturized !

World over – more than better cars we need way better roads and public transport . The absence of which is adding to the car population of the planet.

It would be really great if vehicle companies start to use their clout and resources to improve road conditions / support citizen initiatives for better roads ( written from an Indian perspective ).

Undoubtedly the car journey these days is getting longer and more stressful . Millions of people spend precious minutes and hours each day in the confines of their vehicle. Nissan is spot on in the endeavor to improve the experience.

Here are somethings vehicle manufacturers , marketers can do….

- Offer small wind chimes that can be hung in the car . The sound of a delicate wind chime is soothing (the wind chime in my room is chiming it’s approval )

- Offer delicate aroma products suitable for a car . There are perfume dispensers for cars . But most of them are so strong that one needs to open the window to diffuse the smell ! Ideally the product should be(it definitely can be)  biodegradable .

- Create a mechanism where messages can flash on the screen of the music player / TV / special screen : Kindness , love , joy , action inspiring messages -

- Between now and the time you reach your destination – think of 3 good events that happened today

- In 1 min – think of 2 people who bring you immense joy. Acknowledge them for the gift of their presence

- In the next 2 hours do something to help another person without any expectation of a payback

- Remember to thank the universe for all the blessings

- Smile

- Make another person smile

- Don’t use plastic bags

…..the list could go on.

Why depend on car manufacturers to improve the journey ?  DIY .

Stop the water while using me

Monday, August 2nd, 2010

Stop the water while using me – The message as the brand name  (soooo Clean Planet )

All products are made with organic and/or natural ingredients, packaged in biodegradable containers. The neat design of the package is a relief from the normal cosmetics which have reams of fine print and a rainbow of colors.

While we love the name what we like even more are the organic / natural ingredients and especially the biodegradable containers. Currently the plastic from cosmetic products is enough to turn the moon into a dump yard (of course after we’ve ensured that fate for planet earth ) . Biodegradable containers is a much needed idea for a whole range of products – cosmetics , food .

Stylishly green hotel

Thursday, July 15th, 2010

An Indonesian businessman contributes to environmental wellness on a bike connected to a generator inside the “100 percent green” Crowne Plaza Hotel in Copenhagen. The energy produced by pedaling guests is stocked in a battery before being injected into the hotel’s power supply.

The Crowne Plaza’s concrete and steel tower is covered in some 1,500 that produce 170,000 kilowatt-hours of electricity, which is enough to power 55 households. In the basement of the 86-meter (232-feet) skyscraper there is a geothermal well which covers the hotel’s heating and needs, slashing its energy bill by about 90 percent.

And in each of the 366 rooms, personal care accessories are biodegradable, taps are equipped with water-saving devices and all light bulbs are low-energy.

But that doesn’t mean the Intercontinental chain’s first “all-eco” hotel has clients roughing it.

“Everything was thought out with technologies respectful of the environment, without sacrificing quality, comfort, and the feeling of being at a four-star hotel,” spokeswoman Toemmergaard insists.

Wall coverings, carpeting, and even the feet on the design furniture are made from recycled materials and are guaranteed not to contain chemical products, while the computers have power-saving screens.

And the guests who redeem their electricity-production vouchers dine on organic food, and the high-tech kitchen grinds all its garbage and sends it to a local  biogass central to be transformed into fuel.

Brilliant idea .  It would taken the hotel meticulous effort to plan , create and source all the materials. The end result is an eco-hotel that’s an inspiring example to all businesses to think non-linearly and holistically about sustainability.

The eco-paradise wasn’t an easy sell to the slightly sceptical Intercontinental chain, Toemmergaard concedes.

“Often, when people think environmentally friendly, they think of smaller organic products that are less appealing than traditional offerings,” she says, adding that there had been a real fight “to convince the chain we had made the right choice.”

In the end, the franchises’s owners agreed to carry the project through because they believed Copenhagen needed a hotel that reflected its green ambitions, Toemmergaard says.

The bicycle-filled capital, which is “one of the world’s showcases for the environment and quality of life, which wants to become the first emission-free capital in 2025, should have a hotel that fits that image,” she says.

The carbon-dioxide neutral hotel cost some 125 million euros (156 million dollars) to build and is about five percent more expensive to run than a normal hotel, but the owners expect to make up the difference.

“In five or six years we will have a return on our investment that shows that it pays to make an effort for the environment,” Toemmergaard says.

( via physorg.com )

A bandh of your own

Monday, July 5th, 2010

A nation wide bandh has been thrust upon India today. Ostensibly to protest against rising prices. But , really an opportunity for opposition parties to assume few days of spot light. A bandh of this type seldom accomplishes anything . Establishments close – not because they support this form of protest – but because they fear violence. People are against rising prices . But they do not necessarily support protest in this form since :

- it accomplishes very little
- comes at enormous inconvenience and cost

The rising prices affect different sections of society differently . There is a large section on whom the impact of rising prices is very severe – affecting nutrition , education , health care ( even their interests are not served by this 1 day drama ). The impact varies at different levels of the socio economic ladder.

Possibly the time has arrived for everyone to do a bandh of their own – ongoingly.

Reduce non-essentials :
Most of us can relate with the ‘ why did I buy that ? ‘ feeling at sometime or the other. It could be after a heavy meal at a restaurant or after opening the latest product you purchased . Take a few mins to list the stuff you purchased that you wished you had refrained from . Carry that list around with you esp when you go shopping.

An even more radical exercise : visualize that you have a brand new house . What from your existing possessions would you like to put into it ? This exercise can be scaled to any level – kitchen , living room , bed room , study , cupboard..

Reduce intake of processed foods :

Or as Michael Pollan would say ‘industrial novelties’ . We’ll be healthier and richer for having done so.

Grow your own food :

To the extent possible grow herbs , prices , veggies , fruits n your home and community . Besides the cost savings joy it brings is immense . We need to recreate our relationship with food.

Repair / reuse / recycle :

Repair , reuse , recycle the stuff you have. Throwing out stuff that can be repaired adds to the environmental waste and to your cost (of purchasing a new item ).

No , you do not need the mixer with the sole feature of a new blade and fancy shape . Your existing mobile looks great , has more features than you use.

Gratitude outlook :

We notice and mull over stuff that’s amiss . In the process ignoring all the things that are so wonderfully right . Family , friends , joy , opportunity , beauty…Gratitude is more about an attitude rather than an occasional response. Thankfulness can enhance our satisfaction with lives in ways that the next consumer product never will.

If this sounds like the recipe for an ascetic life – it’s not . It’s about reclaiming your life in a consumerist world.

This is not an exhaustive list . Make your own list . Live it .

Try it .

(via SoulQuest )

Decoupage eco creations

Tuesday, June 29th, 2010

Water plants in decoupage recycled cans

Love for plants and zeal to recycle coupled with creativity can result in delightful outcomes  . Creative , earth friendly objects made by Malini using cans , bottles.

Featured here are decoupage recycled cans to house water plants . Each of them has a distinctive look. They can be customized too !

Malini’s earth friendly range is available at Bliss – a charming store in Versova, Mumbai that stocks unusual clothing and accessories.

Sweat the small stuff

Monday, June 14th, 2010

Brilliant , thought provoking presentation by Rory Sutherland . Relevant for organizations / groups / individuals .

Seemingly small stuff makes a HUGE difference .

Use a cloth bag daily !