Posts Tagged ‘sustainable’

You can help design a more sustainable world.

Friday, November 26th, 2010

As designers, we influence both business strategy and consumer emotion, and this gives us a great opportunity to lead the movement away from a throwaway culture. We’re at the epicenter, where our leadership is not only appreciated but has become expected as a moral responsibility – both for ecology and economy. Though leading this change in mentality and behavior will take effort, it will not be difficult..

Thought inspiring article by Ravi Sawhney .

The opportunity for and responsibility of designers (and companies) to use design meaningfully to catalyze a cultural shift to a more sustainable world exists across industries – whether furniture , clothing , vehicles and bags !

At Clean Planet when we create bag styles – a key criterion for taking a style forward is whether the design has the potential to be enduring. Can this fit into a wearer’s attire and help him or her look stylish 2 , 3 or more years into the future ? The styles in our core ranges are evaluated rigorously for this aspect. In that sense , we see design as part of quality.

While designers have the responsibility and opportunity to lead us away from a throwaway culture – really speaking that opportunity and responsibility rests equally with every citizen of the planet. As citizens and customers we can choose to value enduring style and quality. And to reflect that in everyday choices. Don’t change the mobile phone every year , extend the life of your garments , furniture , gadgets by using them carefully ,maintaining them well , repair when necessary. When you finally decide to replace a product which is still usable – give it to someone instead of throwing it away or stashing it in the attic.

You can help design a more sustainable world.

Green School

Saturday, November 20th, 2010

John Hardy says that he was inspired to create the Green School after he watched ‘An Inconvenient Truth‘. It’s amazing what you can create and catalyze when you allow yourself to be inspired and follow it up with substantive action. Contrast that with watching something , getting all fired up for a while and then going back to life as usual.

It’s an interesting model that can be adapted in creative forms by educational institutes , communities and companies across the world – adapted for local environment , needs and culture.

Gift Green

Thursday, November 11th, 2010

GIFTS now have a new color – GREEN !

At Clean Planet we are committed to creative solutions for a joyous , sustainable world. A step in that direction is GIFT GREEN - fun , green gifting ideas. A space where you can get inspired and inspire others with your ideas for cool , green gifts.

The joy of creating something yourself is indescribable. In that sense a green gift is first and foremost a gift you give to yourself. To the recipient it’s an honor that you took the time and effort to create something. Besides the joy it brings – a green gift is planet friendly.

Welcome to Gift Green.

The pursuit of convenience

Sunday, November 7th, 2010

The Japanese take convenience very seriously. A lot of things are structured to be ‘convenient’. Tea bags are individually packed in plastic sachets , likewise wet-tissues. Some brands even offer cookie packs where each cookie is packed individually. Most restaurants will offer wet tissues or towels individually packed in plastic. Vending machines are located in most streets/buildings dispensing the beverage of your choice in a variety of sizes. When it rains every mall/hotel/store sets up a stand in which your umbrella can get a plastic cover (to prevent water dripping inside the establishment ). Naturally (when it rains) you use a plastic bag for every such establishment you step into. The list can go on.

Multiply this activity a few million times just in Tokyo city and you can daily create a Mount Fuji of plastic.

Japan is by no means isolated in it’s pursuit of convenience and the consequent unnecessary damage to the planet. Most countries are on the same pursuit – faring better in some aspects and worse in others.

It would require (enormous) conviction , courage and creativity for businesses to create alternative ways to sell. The choice for a consumer is relatively easier – choose to buy products that don’t entail unnecessary packaging , carry your own water etc.

As consumers and businesses unless we choose to make a difference – this pursuit of convenience will make for an even more inconvenient future.

Green Roofs in Copenhagen

Sunday, September 19th, 2010

Copenhagen is now the first Scandinavian city to put a mandatory green roof policy into action. The new policy requires vegetation and soil to be a mandatory part in architectural planning; in particular, it covers all roofs with a slope less than 30 degrees, plus the refurbishment of older roofs. By putting this new green roof policy into action, it pushes the great Danish city one step closer to reaching their carbon neutral goal by 2025.

Now, as far as the green roofs go, there is a list of specific requirements to consider. Buildings with green roofs must be able to meet at least 2 of the following requirements:

  • The roof must absorb 50-80% of the precipitation that falls on the roof.
  • The roof must provide a cooling and insulating effect of the building and reduce reflection.
  • The roof must help make the city greener, reducing the urban heat island effect, counteracting the increased temperatures in the city.
  • The roof must contribute to a visual and aesthetic architectural variation that has a positive effect on the quality of life.
  • The roof must double the roof life of the roofing membrane by protecting it against UV rays, etc.

Superb initiative by Copenhagen. The green consequences of this requirement are several..

- Architects will have to learn about green roofs to incorporate them in their plans. The knowledge base in green roofing will shoot up.

- Innovation in green roofing (in Copenhagen to begin with ) will increase

- It would inspire architects and city planners in other parts of the planet to look at green roofs and other innovative eco ideas.

Thank You

Thursday, September 16th, 2010

A heart-felt Thank You to everyone who participated in the ‘Awesome Feedback‘ campaign . It was beautiful to see Clean Planet through your perspective. We’re delighted, impressed, inspired by the breadth and depth of the feedback received.We loved several of the suggestions. It catalyzed a whole lot of discussion which will soon be presented as new initiatives.

Clean Planet is a labor of love . To stay true to our vision we’ve made tough choices – big and small . Several of which will probably never be visible (or at least discussed by us ) or so we thought. We were quite amazed by some of the feedback.

Clean Planet is about enabling an inspired community that takes consistent action towards a more sustainable , equitable and joyous world. It’s our way of honoring and giving back to the world we are privileged to be a part of.

The planet needs consistent , thoughtful action – small and big. While no one can do everything . Everyone can do something.Let’s also remember that this is our home. Your voice – more importantly – your action matters.

Going forward you will see a whole range of initiatives ranging from new products to change-inspiring campaigns. Do participate,reflect , share , spread the word , take action.

Thank you for being part of the Clean Planet Community.

p.s – 15 of you have won a Clean Planet Tote. We’re certain it will be your companion in the journey to making a Clean(er) Planet. Each bag comes fitted with some special attachment that will keep reminding you to use it !

p.s – all the winners have been notified via email.

Nutrition is a bigger problem than hunger

Tuesday, September 7th, 2010

Incisive article by Swaminathan Aiyer.

…The big problem is malnutrition, not hunger. A recent survey revealed anaemia rates of 51-74% in women and small children. Of children under three, 47% were underweight and 45% stunted by global standards. Protein deficiency is a culprit.

How do we focus on nutrition rather than presumed hunger? Not through ever-rising subsidies on food. Sonia Gandhi wants subsidized grain even for better-off folk. This aims to provide electoral security for Sonia. Don’t confuse it with food security..

..Ajai Shankar, former industry secretary, has an excellent suggestion for self-targeting in food — mix wheat flour (atta) with soya flour, raising its protein content but making it less palatable. Richer folk will not eat this, but poor people will. Such protein fortification of atta could help reduce protein deficiency in pregnant women and children. Ajai Shankar also suggests offering brown, unpolished rice, which has more nutrition but is less palatable than white rice, and so will be self-targeted at the poor.

I would fortify atta with not only soya but iron (to combat anaemia), iodine (to combat goitre) and Vitamin A (to combat night blindness). This will cost very little extra, yet combat serious nutritional deficiencies. It’s not a silver bullet: other nutritional programmes need overhaul and strengthening too.

Brown rice has two drawbacks. First, it can be resold by shopkeepers to mills at a huge profit, so the PDS incentive for massive diversion will remain. Atta mixed with soya cannot be unmixed, and so eliminates diversion.

A bigger objection should be to rice in any form. Rice is the most expensive cereal, and guzzles the most water. It requires 22 irrigations per crop against eight for wheat. Rice cultivation is sustainable in high rainfall areas, but is environmentally disastrous in moderate-rainfall areas (Punjab, Haryana). It lowers the water table precipitously, so drinking-water wells and shallow tubewells of small farmers run dry, and some of them commit suicide.

Any food entitlements should be for basic food, not for the most expensive cereal. A right to rice is conceptually like Marie Antoinette’s right to cake. For centuries, poor Indians have eaten coarse grain (bajra, jowar) costing half as much as rice. If necessary, India can export rice to finance imports of twice as much coarse grain, which can then be fortified with nutritional supplements for the PDS. It will be self-targeting: richer folk will not buy it..

Sound suggestions . Will a govt that allows millions of tonnes of food grains to rot have the will to do something meaningful for the poor ?

Tote Pal

Wednesday, August 4th, 2010


We’re delighted to share the launch of Clean Planet -  Tote Pal .

Tote Pal is perfect for all the wonderful folks out there with a youthful perspective (youth included !) . 2 distinctive silhouettes – Slim Fit and Roomy which are contemporary , fun , functional and inspiring.

A bag that’s lightweight , super stylish , comes with a band to hold a water bottle . It has all the usual Clean Planet ingredients of neat stitching , attention to detail . 7 inspiring prints which make your bag more than a bag . Carry a Tote Pal to brighten your day and of those around you..

Cool Chair hangers

Saturday, July 31st, 2010

Cool hangers from chairs . Currently on sale at Resign .

Stuff like this sparks off ideas for recycling objects creatively .

Share your ideas with us.

Vote with your money

Thursday, July 29th, 2010

I want to introduce you to the wall. The wall holds up a raging dam of human potential. It’s held together with money – the money the same people spend. Change how you spend money and the wall collapses, and the world changes. Drastically. Forever.

If you think that soda is bad for people (which it sure as hell is), never, ever, ever, buy soda. That’s a vote in the ballot box. Same goes for meat, alcohol and other plagues on humanity. Want more organic food? Bite the bullet and buy organic. That’s a vote for the organic industry and more power to them.
Every dollar in your pocket is a vote. Don’t forget it. Every single one is counted. It’s a failsafe system. It’s perfect democracy.

Ali Dark