Posts Tagged ‘marketing’

The story of cosmetics

Monday, July 26th, 2010

Pl watch this video and share with everyone you know.

Besides the problem of toxic chemicals there is the added factor that several products do not have the expiry date marked on them. The expiry date  is stamped on the packaging which naturally needs to be discarded . Lipsticks , eyeliners , mascaras etc don’t have the date of manufacture or the expiry date marked on them. This means that users are not only using products with toxic chemicals – some of them are past their expiry date adding to the health risks they pose to the users.

This def points to the need to create recreate sense of self , beauty which do not rely on toxic cocktails.

Food Rules

Wednesday, June 30th, 2010

Brilliant , much needed book by Michael Pollan. While he has written this book based on food habits of Americans it is (sadly) true and relevant for urban inhabitants in many parts of the world.

Besides the food wisdom in the book I love the design and style of the content . Simple , easy and quick to read . The style of writing may ensure that the book is widely read and many of the ideas are adopted by readers.

Some of the food rules…

- “Don’t eat anything your great grandmother wouldn’t recognize as food.”

- “Don’t eat anything* with more than five ingredients, or ingredients you can’t pronounce.” (* processed food)

- “Don’t eat breakfast cereals that change the color of the milk.”

-”Eat all the junk food you want as long as you cook it yourself”

-”It’s not food if it’s called by the same name in every language (think Big Mac , Pringles..)”

It’s amazing to see the cocktail of ailments many folks bring upon themselves due to poor eating habits . There seems to be a generation of children who are being raised with irregular food habits and ‘industrial novelties’ aka processed foods. As my grandmom used to say ‘it’s better to pay money to the grocer than to the doctor’ (a point of view endorsed in the book as well).

Read the book . More importantly recreate your relationship with food .

Sweat the small stuff

Monday, June 14th, 2010

Brilliant , thought provoking presentation by Rory Sutherland . Relevant for organizations / groups / individuals .

Seemingly small stuff makes a HUGE difference .

Use a cloth bag daily !

Eco Biz @ Japan

Saturday, June 12th, 2010

Japanese carry a lot of stuff . Most folks carry between 1-3 bags . Women on an average carry 1-2 bags (some 3 ) . Men carry at least 1 bag.

This is a country where bags are sold extensively . All kinds of bags – leather , cloth , nylon , polyester , faux leather . Yet , in my visits to retail stores I seldom see customers declining the retailer’s plastic bag and taking the product purchased in their own reusable bag . There must be folks who do so . I’ve not witnessed it yet whether in a dept store , convenience store , people buying lunch boxes from stalls or any retail format for that matter.

The Japanese are geniuses at making products that fold up into a compact size . The customers can easily carry a folding bag in one of their bags and use it to carry items purchased . Thereby reducing plastic  ( Japan is a HUGE consumer of plastic . More on that in another post ).

Japan has a very high literacy rate + bags are easily available in retail . It’s puzzling why using a reusable bag for purchases is not a widespread if not default behavior .

Until few years ago Japanese men wore suits to work . No exceptions . I suspect that the Wachowski brothers got their inspiration to dress the agents of Matrix in suits after a few rides in the Tokyo metro . Until Cool Biz came along it was unthinkable that a Japanese corporate male employee could turn up at work in any other attire . Cool Biz was almost like legalizing wearing just a shirt  and trousers to work. Possibly Japan needs an initiative similar to Cool Biz to make it acceptable / necessary / cool/eco friendly to take a reusable bag to stores and use it to carry products.

They can call it Eco Biz.

How not to send a mailer

Friday, May 7th, 2010

Got this mailer yesterday from a credit card company . The envelope paper was thick and sturdy enough for it to survive a round-the-world trip . It was however covered in a plastic bag and stapled .The plastic would be discarded by the recipient. The mailer was sent by courier . Which means it got collected , transported and delivered in fairly safe condition.

Mailer in plastic bag x several thousand mailers = sheer , avoidable , pointless waste

And this equation pertains to one marketing initiative of one company . When extended to various companies and industries the resulting number would be mind boggling .

If you are a marketer or your company sends such mailers – pl STOP . There are more effective , intelligent , earth friendly ways to reach out to your customers and prospects.

If you receive such mailers from companies – pl take a few mins to send an email asking them to stop using plastic pointlessly like this.

I’ll sign off now…to send an email to the credit card company.