Posts Tagged ‘media’

How will you make this Christmas and New Year eco friendly?

Tuesday, December 20th, 2011



How will you make this Christmas and New Year eco friendly? Spread the joy of the season to the planet and be a good pal to it. You will be shopping for clothes, decorations, sweets, gifts and more right? Do carry reusable bags and go easy on those plastics. Gift giving just brings about special joy when there is an element of personal attached with it. Gift your loved ones a green gift this season.


We would love to have your cool suggestions on how to make this Christmas & New Year, very merry yet ecoJ. The 5 coolest suggestions will win a 25% discount gift voucher from us. With a Clean Planet tote you can save up to 300 plastic bags from clogging our beloved planet. So suggest to your heart’s content and stand a chance to get an exciting discount on our unbeatably eco stylish totes. Hurry, this contest is up and running till 31st Dec. The winners will be announced on Jan 2. Be an eco hero! You don’t need no cape to be one.




The story of cosmetics

Monday, July 26th, 2010

Pl watch this video and share with everyone you know.

Besides the problem of toxic chemicals there is the added factor that several products do not have the expiry date marked on them. The expiry date  is stamped on the packaging which naturally needs to be discarded . Lipsticks , eyeliners , mascaras etc don’t have the date of manufacture or the expiry date marked on them. This means that users are not only using products with toxic chemicals – some of them are past their expiry date adding to the health risks they pose to the users.

This def points to the need to create recreate sense of self , beauty which do not rely on toxic cocktails.

Eco Biz @ Japan

Saturday, June 12th, 2010

Japanese carry a lot of stuff . Most folks carry between 1-3 bags . Women on an average carry 1-2 bags (some 3 ) . Men carry at least 1 bag.

This is a country where bags are sold extensively . All kinds of bags – leather , cloth , nylon , polyester , faux leather . Yet , in my visits to retail stores I seldom see customers declining the retailer’s plastic bag and taking the product purchased in their own reusable bag . There must be folks who do so . I’ve not witnessed it yet whether in a dept store , convenience store , people buying lunch boxes from stalls or any retail format for that matter.

The Japanese are geniuses at making products that fold up into a compact size . The customers can easily carry a folding bag in one of their bags and use it to carry items purchased . Thereby reducing plastic  ( Japan is a HUGE consumer of plastic . More on that in another post ).

Japan has a very high literacy rate + bags are easily available in retail . It’s puzzling why using a reusable bag for purchases is not a widespread if not default behavior .

Until few years ago Japanese men wore suits to work . No exceptions . I suspect that the Wachowski brothers got their inspiration to dress the agents of Matrix in suits after a few rides in the Tokyo metro . Until Cool Biz came along it was unthinkable that a Japanese corporate male employee could turn up at work in any other attire . Cool Biz was almost like legalizing wearing just a shirt  and trousers to work. Possibly Japan needs an initiative similar to Cool Biz to make it acceptable / necessary / cool/eco friendly to take a reusable bag to stores and use it to carry products.

They can call it Eco Biz.

Plastic free magazines

Thursday, April 29th, 2010

It’s almost di rigueur these days for magazines (in Indian retail ) to be wrapped in plastic .

An alarmingly increasing number of magazines are choosing plastic…plastic that will remain on the face of the earth long after the magazine issue has been read and recycled. Ironically several of the magazines carry (from time to time ) articles on ‘how to save the planet’ urge readers to be ‘more eco-friendly’.

Not satisfied with 1 plastic bag some magazines have 2 bags per issue . One for the main magazine , one for the supplement. We’re guessing it’s to maximize revenue from the advertisers of the back cover of the magazine as well as the supplement.

It’s a case of short term gains entirely obliterating the larger issue of needless damage to the environment . The magazine industry is by no means the lone ranger in this regard. A whole host of companies and industries keep them ‘company’.

As readers and citizens of the earth – we should exercise the responsibility to write to magazines to eschew plastic . It’ll take a few minutes to send an email . Repeated messages from readers will eventually necessitate magazines to find alternative , earth friendly ways to transport the copies to retail.

Here’s a draft that you can adapt to write to your fav magazines that currently use plastic covers :

To Team ABC Magazine

I would feel a lot better about buying your magazine if you eliminate the plastic cover . As you possibly know the plastic is going to hang around on the planet long after you and me have moved on. It does not bother me if the copy in retail looks less than pristine. It bothers me immensely that it comes enclosed in a material that chokes our planet and poses risk to all species.

Let’s save the only place we call home – Planet Earth. I believe that while no one can do everything . Everyone can do something.

Regards ,

Eco-warrior (your name here )

p.s – I hope your magazine supports tree plantation in a systemic way to compensate for the paper used to print the issues.

Pl share the draft with your friends via email , Facebook , twitter . Take a few mins to email the message to your fav magazines that use plastic bags to pack every copy. Do so every month till you see plastic free copies in retail.

* The magazines in the pic are representative of the category . The problem is by no means limited to these specific magazines.