Posts Tagged ‘plastic’

Calling all superheroes

Wednesday, June 2nd, 2010

The rate at which we are generating, consuming and disposing a non-bio degradable substance aka Plastic – it would spawn a new kind of fictional hero or at least add a new task to already created fictional superheroes.

Circa 1990 – Superman/ Spiderman rescues the world from the bad guy(s)

In the future the super hero would not only be fighting evil folks . He / she would be swooping in on the Pacific garbage patch and similar heaps of non-biodegradable , earth polluting material and flinging them into outer space. All the superheroes would need to team up to clear up the plastic choking the planet.

The superheroes like Superman/Spiderman are fictional . The plastic on the planet is real . We need billions of people to become eco heros by making sustainable , responsible choices. At this point in time there is no answer in terms of solutions to bio degrade the plastic that is choking land and sea. The least we can do is to reduce the rate of addition to the pile.

Plastic 101

Sunday, May 30th, 2010

Plastic issues

Some of the facts about plastic in a succinct , graphic style . Pl read and share . Lack of awareness of issues pertaining to plastic is a part of the problem.

source : www.theplastiki.com

Rethinking hydration..

Thursday, May 13th, 2010


THINK OUTSIDE THE box BOTTLE

How not to send a mailer

Friday, May 7th, 2010

Got this mailer yesterday from a credit card company . The envelope paper was thick and sturdy enough for it to survive a round-the-world trip . It was however covered in a plastic bag and stapled .The plastic would be discarded by the recipient. The mailer was sent by courier . Which means it got collected , transported and delivered in fairly safe condition.

Mailer in plastic bag x several thousand mailers = sheer , avoidable , pointless waste

And this equation pertains to one marketing initiative of one company . When extended to various companies and industries the resulting number would be mind boggling .

If you are a marketer or your company sends such mailers – pl STOP . There are more effective , intelligent , earth friendly ways to reach out to your customers and prospects.

If you receive such mailers from companies – pl take a few mins to send an email asking them to stop using plastic pointlessly like this.

I’ll sign off now…to send an email to the credit card company.

Garbage Island

Wednesday, May 5th, 2010

It appears that the planet’s landfill is not on land . It’s the oceans.

The Great Pacific Garbage patch stretches for hundreds of miles across the North Pacific Ocean, forming a nebulous, floating junk yard on the high seas. It’s the poster child for a worldwide problem: plastic that begins in human hands yet ends up in the ocean, often inside animals’ stomachs or around their necks. It is outrageous that other species suffer the consequences of human choices.

Phenomena like the Garbage Patch cannot be the fate of the Pacific alone . Possibly the Pacific Ocean is studied more intensively and frequently resulting in ‘sea’ of information.

World over plastic is used widely . Very little of it is recycled . No one is holding on to plastic objects like heirlooms . It’s therefore ending up on land fills or in water.

The planet is a closed system . What we do stays on the planet and it’s atmosphere .The plastic in the land fills and in circulation is going to hang around for hundreds of years . Our best bet at not turning the entire planet into a junk yard is to radically increase creation and usage of biodegradable objects.

The problem is global and local . The solutions have to be local and consistent for it to cascade to a global level.

Pl choose to make a difference.

Why use a cloth bag ?

Sunday, May 2nd, 2010

Why use a cloth bag when retailers recklessly and generously hand out plastic bags of varying sizes considering -

- Plastic Bags save you the effort of carrying a cloth / reusable bag with you.

- Plastic Bags can be used as bin liners

- Plastic bags can be used to store veggies in the refrigerator

- If the plastic bag is that of a fancy brand – you get to let your friends , colleagues , neighbors and all in visual range know that you are able to afford the fancy brand in question. Carrying it again and again establishes beyond doubt that you are a person that frequently buys that brand = you have taste + the financial resources to do so.

-Carrying multiple bags shows you’ve been shopping = you can afford it.

Why use a cloth bag ?

- There are innumerable everyday objects for which we don’t have easily available / alternatives to plastic – toothpaste , toothbrush , razor , primary food packaging (e.g oil , pulses , bread , biscuits), plastic water bottles , kitchen containers . These few items alone are enough for an average urban resident to be responsible for a hillock (if not mountain ) of plastic in his/her lifetime. At this point in time we don’t have easily alternatives (or even answers) for some of these everyday items that come in plastic. With a bag at least you have a CHOICE.

- Plastic does not bio-degrade . At least we won’t be alive to witness it . The plastic bag you use is going to hang around on the planet long after we are gone.

- Lives of birds , animals, marine life are threatened by the plastic remnants . They die due to ingestion of plastic . Those that survive undergo mutation . Would you like it if consequences of the thoughtless actions of another species affected your health and the duration of your life ?

- The plastic we throw away enters the food chain of human beings through animals , birds and marine life.

- We already have the challenge of dealing with depleting natural resources , pollution,  consequences of climate change, terrorism, poverty . From being stuck in the problem end of the equation we need to move to being part of the solution. Governments alone are not responsible for the state of the planet . All of mankind is . No government forces us to use plastic , to leave the tap open , to drive around pointlessly burning fuel , to not reach out to someone whose life we can impact .

The changes needed to make this a sustainable planet need us to participate . Not just by clicking answers on some internet poll. Participate by making tangible , consistent changes.

Your actions matter. Every action matters.

Plastic free magazines

Thursday, April 29th, 2010

It’s almost di rigueur these days for magazines (in Indian retail ) to be wrapped in plastic .

An alarmingly increasing number of magazines are choosing plastic…plastic that will remain on the face of the earth long after the magazine issue has been read and recycled. Ironically several of the magazines carry (from time to time ) articles on ‘how to save the planet’ urge readers to be ‘more eco-friendly’.

Not satisfied with 1 plastic bag some magazines have 2 bags per issue . One for the main magazine , one for the supplement. We’re guessing it’s to maximize revenue from the advertisers of the back cover of the magazine as well as the supplement.

It’s a case of short term gains entirely obliterating the larger issue of needless damage to the environment . The magazine industry is by no means the lone ranger in this regard. A whole host of companies and industries keep them ‘company’.

As readers and citizens of the earth – we should exercise the responsibility to write to magazines to eschew plastic . It’ll take a few minutes to send an email . Repeated messages from readers will eventually necessitate magazines to find alternative , earth friendly ways to transport the copies to retail.

Here’s a draft that you can adapt to write to your fav magazines that currently use plastic covers :

To Team ABC Magazine

I would feel a lot better about buying your magazine if you eliminate the plastic cover . As you possibly know the plastic is going to hang around on the planet long after you and me have moved on. It does not bother me if the copy in retail looks less than pristine. It bothers me immensely that it comes enclosed in a material that chokes our planet and poses risk to all species.

Let’s save the only place we call home – Planet Earth. I believe that while no one can do everything . Everyone can do something.

Regards ,

Eco-warrior (your name here )

p.s – I hope your magazine supports tree plantation in a systemic way to compensate for the paper used to print the issues.

Pl share the draft with your friends via email , Facebook , twitter . Take a few mins to email the message to your fav magazines that use plastic bags to pack every copy. Do so every month till you see plastic free copies in retail.

* The magazines in the pic are representative of the category . The problem is by no means limited to these specific magazines.

Furoshiki

Saturday, April 24th, 2010

The ultimate eco bag !

It may not be possible for all to expertly and quickly fashion stable bags from cloth . We can however use cloth creatively wrap gifts.

Ditch wrapping paper . Instead use cloth – old saris , stoles , scarves, dupattas . Being in the clothing biz we get fabric swatches of varying dimensions on a regular basis . Some of them are used to wrap objects , gifts . The end result is always delightful – for us and the recipient.

p.s – we’ve been thinking about the number of items one can make from a sari. In a few weeks we should be able to share the fun creations from a sari

The story of bottled water

Friday, April 23rd, 2010

Do watch . This will make you rethink the next purchase of bottled water.

Carry a reusable bottle filled with filtered water . When you visit a friend or an office ask to refill the bottle. You’ll have better tasting water and a cleaner planet. Asking to refill the bottle at a friend’s place is possibly easier than doing so at an office . But once you start doing so it’ll feel normal . It will inspire others to do the same.

Go ahead. Make a difference.

The story of a plastic bag

Thursday, April 22nd, 2010

Brilliant video . Pl view and share.