Posts Tagged ‘sustainable’

The pursuit of convenience

Sunday, November 7th, 2010

The Japanese take convenience very seriously. A lot of things are structured to be ‘convenient’. Tea bags are individually packed in plastic sachets , likewise wet-tissues. Some brands even offer cookie packs where each cookie is packed individually. Most restaurants will offer wet tissues or towels individually packed in plastic. Vending machines are located in most streets/buildings dispensing the beverage of your choice in a variety of sizes. When it rains every mall/hotel/store sets up a stand in which your umbrella can get a plastic cover (to prevent water dripping inside the establishment ). Naturally (when it rains) you use a plastic bag for every such establishment you step into. The list can go on.

Multiply this activity a few million times just in Tokyo city and you can daily create a Mount Fuji of plastic.

Japan is by no means isolated in it’s pursuit of convenience and the consequent unnecessary damage to the planet. Most countries are on the same pursuit – faring better in some aspects and worse in others.

It would require (enormous) conviction , courage and creativity for businesses to create alternative ways to sell. The choice for a consumer is relatively easier – choose to buy products that don’t entail unnecessary packaging , carry your own water etc.

As consumers and businesses unless we choose to make a difference – this pursuit of convenience will make for an even more inconvenient future.

Green Roofs in Copenhagen

Sunday, September 19th, 2010

Copenhagen is now the first Scandinavian city to put a mandatory green roof policy into action. The new policy requires vegetation and soil to be a mandatory part in architectural planning; in particular, it covers all roofs with a slope less than 30 degrees, plus the refurbishment of older roofs. By putting this new green roof policy into action, it pushes the great Danish city one step closer to reaching their carbon neutral goal by 2025.

Now, as far as the green roofs go, there is a list of specific requirements to consider. Buildings with green roofs must be able to meet at least 2 of the following requirements:

  • The roof must absorb 50-80% of the precipitation that falls on the roof.
  • The roof must provide a cooling and insulating effect of the building and reduce reflection.
  • The roof must help make the city greener, reducing the urban heat island effect, counteracting the increased temperatures in the city.
  • The roof must contribute to a visual and aesthetic architectural variation that has a positive effect on the quality of life.
  • The roof must double the roof life of the roofing membrane by protecting it against UV rays, etc.

Superb initiative by Copenhagen. The green consequences of this requirement are several..

- Architects will have to learn about green roofs to incorporate them in their plans. The knowledge base in green roofing will shoot up.

- Innovation in green roofing (in Copenhagen to begin with ) will increase

- It would inspire architects and city planners in other parts of the planet to look at green roofs and other innovative eco ideas.

Thank You

Thursday, September 16th, 2010

A heart-felt Thank You to everyone who participated in the ‘Awesome Feedback‘ campaign . It was beautiful to see Clean Planet through your perspective. We’re delighted, impressed, inspired by the breadth and depth of the feedback received.We loved several of the suggestions. It catalyzed a whole lot of discussion which will soon be presented as new initiatives.

Clean Planet is a labor of love . To stay true to our vision we’ve made tough choices – big and small . Several of which will probably never be visible (or at least discussed by us ) or so we thought. We were quite amazed by some of the feedback.

Clean Planet is about enabling an inspired community that takes consistent action towards a more sustainable , equitable and joyous world. It’s our way of honoring and giving back to the world we are privileged to be a part of.

The planet needs consistent , thoughtful action – small and big. While no one can do everything . Everyone can do something.Let’s also remember that this is our home. Your voice – more importantly – your action matters.

Going forward you will see a whole range of initiatives ranging from new products to change-inspiring campaigns. Do participate,reflect , share , spread the word , take action.

Thank you for being part of the Clean Planet Community.

p.s – 15 of you have won a Clean Planet Tote. We’re certain it will be your companion in the journey to making a Clean(er) Planet. Each bag comes fitted with some special attachment that will keep reminding you to use it !

p.s – all the winners have been notified via email.

Nutrition is a bigger problem than hunger

Tuesday, September 7th, 2010

Incisive article by Swaminathan Aiyer.

…The big problem is malnutrition, not hunger. A recent survey revealed anaemia rates of 51-74% in women and small children. Of children under three, 47% were underweight and 45% stunted by global standards. Protein deficiency is a culprit.

How do we focus on nutrition rather than presumed hunger? Not through ever-rising subsidies on food. Sonia Gandhi wants subsidized grain even for better-off folk. This aims to provide electoral security for Sonia. Don’t confuse it with food security..

..Ajai Shankar, former industry secretary, has an excellent suggestion for self-targeting in food — mix wheat flour (atta) with soya flour, raising its protein content but making it less palatable. Richer folk will not eat this, but poor people will. Such protein fortification of atta could help reduce protein deficiency in pregnant women and children. Ajai Shankar also suggests offering brown, unpolished rice, which has more nutrition but is less palatable than white rice, and so will be self-targeted at the poor.

I would fortify atta with not only soya but iron (to combat anaemia), iodine (to combat goitre) and Vitamin A (to combat night blindness). This will cost very little extra, yet combat serious nutritional deficiencies. It’s not a silver bullet: other nutritional programmes need overhaul and strengthening too.

Brown rice has two drawbacks. First, it can be resold by shopkeepers to mills at a huge profit, so the PDS incentive for massive diversion will remain. Atta mixed with soya cannot be unmixed, and so eliminates diversion.

A bigger objection should be to rice in any form. Rice is the most expensive cereal, and guzzles the most water. It requires 22 irrigations per crop against eight for wheat. Rice cultivation is sustainable in high rainfall areas, but is environmentally disastrous in moderate-rainfall areas (Punjab, Haryana). It lowers the water table precipitously, so drinking-water wells and shallow tubewells of small farmers run dry, and some of them commit suicide.

Any food entitlements should be for basic food, not for the most expensive cereal. A right to rice is conceptually like Marie Antoinette’s right to cake. For centuries, poor Indians have eaten coarse grain (bajra, jowar) costing half as much as rice. If necessary, India can export rice to finance imports of twice as much coarse grain, which can then be fortified with nutritional supplements for the PDS. It will be self-targeting: richer folk will not buy it..

Sound suggestions . Will a govt that allows millions of tonnes of food grains to rot have the will to do something meaningful for the poor ?

Tote Pal

Wednesday, August 4th, 2010


We’re delighted to share the launch of Clean Planet -  Tote Pal .

Tote Pal is perfect for all the wonderful folks out there with a youthful perspective (youth included !) . 2 distinctive silhouettes – Slim Fit and Roomy which are contemporary , fun , functional and inspiring.

A bag that’s lightweight , super stylish , comes with a band to hold a water bottle . It has all the usual Clean Planet ingredients of neat stitching , attention to detail . 7 inspiring prints which make your bag more than a bag . Carry a Tote Pal to brighten your day and of those around you..

Cool Chair hangers

Saturday, July 31st, 2010

Cool hangers from chairs . Currently on sale at Resign .

Stuff like this sparks off ideas for recycling objects creatively .

Share your ideas with us.

Vote with your money

Thursday, July 29th, 2010

I want to introduce you to the wall. The wall holds up a raging dam of human potential. It’s held together with money – the money the same people spend. Change how you spend money and the wall collapses, and the world changes. Drastically. Forever.

If you think that soda is bad for people (which it sure as hell is), never, ever, ever, buy soda. That’s a vote in the ballot box. Same goes for meat, alcohol and other plagues on humanity. Want more organic food? Bite the bullet and buy organic. That’s a vote for the organic industry and more power to them.
Every dollar in your pocket is a vote. Don’t forget it. Every single one is counted. It’s a failsafe system. It’s perfect democracy.

Ali Dark

Fruit trees and the girl child

Tuesday, July 27th, 2010

A completely amazing aspect of tree plantation by connecting it to the birth of a girl child .

In many parts of India, where traditionally boys have been preferred over girls, a village in Bihar state has been setting an example by planting trees to celebrate the birth of a girl child.

In Dharhara village, Bhagalpur district, families plant a minimum of 10 trees whenever a girl child is born.

And this practice is paying off.

Nikah Kumari, 19, is all set to get married in early June. The would-be groom is a state school teacher chosen by her father, Subhas Singh.

Mr Singh is a small-scale farmer with a meagre income, but he is not worried about the high expenses needed for the marriage ceremony.

For, in keeping with the village tradition, he had planted 10 mango trees the day Nikah was born.

The girl – and the trees – were nurtured over the years and today both are grown up.

“Today that day has come for which we had planted the trees. We’ve sold off the fruits of the trees for three years in advance and got the money to pay for my daughter’s wedding,” Mr Singh told the BBC.

“The trees are our fixed deposits,” he said.

In Bihar, payment of dowry by the bride’s family is a common practice. The price tag of the bridegroom often depends on his caste, social status and job profile.

The state is also infamous for the maximum number of dowry deaths in the country.

But the mango trees have freed Nikah’s parents of undue worries. And their story is not unique in Dharhara village.

With a population of a little over 7,000, the village has more than 100,000 fully grown trees, mostly of mango and lychee.

From a distance, the village looks like a forest or a dense green patch amidst the parched and arid cluster of villages in the area.

One hopes that this tradition of tree plantation will spread . And that it will not be limited to the birth of a girl child alone.

Green(er) fast food

Tuesday, July 20th, 2010

A Japanese Subway sandwich shop has started growing hydroponic lettuce right in the middle of the store ! Not only is this hyper-local lettuce healthy, it’s a great visual centerpiece for the space.

The Japanese are very inventive when it comes to being space efficient . This is an eco-idea that many hotels , restaurants, canteens , communities across the world can adopt. It is understandably impossible to grow all ingredients locally . But , every bit counts.

(via Inhabitat )

Stylishly green restaurant

Friday, July 16th, 2010

“A kitchen surrounded  by fertile soil where vegetables and herbs thrive … Where daylight shines in from all sides and where the chefs are free to express their creativity daily using the best the season has to offer. It seems an obvious concept, but I spent twenty years surrounded by white tiles under fluorescent lighting before I came up with it.” – chef Gert Jan Hageman

Restaurant De Kas has its own greenhouse and garden near the restaurant, where they grow Mediterranean vegetables, herbs and edible flowers. They also have a large field about  10 kilometres from Amsterdam in the Purmer Polder, where they  grow seasonal vegetables.

In the world teeming with McDonalds , Pizza Hut and other industrial food serving outlets it’s wonderful to see a restaurant that is built around fresh food grown and harvested by the restaurant team.

De Kas is more an exception because of the sheer space needed for such an initiative . Yet , that are restaurants with the luxury of space who choose to adopt the beaten bath. Increasingly hotels are beginning to grow some herbs / vegetables in their gardens (hotels tend to have more space than a restaurant ).

What’s striking about De Kas is the combination of eco friendliness and style that makes it so distinctive.