Posts Tagged ‘Swachh Bharat’

#DeMonetisation and Sustainability

Monday, December 26th, 2016

CP Poster_01

#Demonetisation taught us a LOT . In one stroke we had to shake off old, entrenched habits and imbibe a new way of living. It was inconvenient. But as a nation we adapted to it .

Pre 8 Nov 2016 it would have been inconceivable that we could do without cash. Now , we reach out for our digital wallets quite naturally. We’re being conscious of what we buy .

It’s time now that we #DeMonetise plastic bags from our lives . There would be temporary inconvenience . Soon , we will remember to carry reusable bags daily .

Each one of us can make a difference. Together we make Change.

 

 

Swachh Citizen

Thursday, January 22nd, 2015
Swachh Citizen

Swachh Citizen

 

As Clean Planet we have been running a civic campaign ‘India Kuch Kar‘ for more than 2 years now . Where we create posters and share with passionate individuals to post them in offices , public spaces , residential building notice boards , on social media – all with the goal of inspiring our fellow citizens to contribute towards a Clean Country . Our campaign has been embraced by people from different parts of India – from Ladakh to Chennai .

The desire to create a Clean Planet has shaped our product design , packaging , promotions  - From Totes to Eco Veggie bags that reduce disposable , plastic waste we have been relentlessly innovating to make it easy for our customers to create a Clean & Sustainable India.

As one can imagine , we were delighted to see the Swachh Bharat initiative . For the first time cleanliness has been given the attention it deserves . It’s been amazing to see people from all walks of life take up a broom and be willing to clean a public space.

Our take on this is that the reason why so many people have had to take up a broom is because there is litter on the streets that should NOT have been there in the first place . Bharat cannot become Swachh until her citizens become Swachh Citizens.

A truly Swachh Bharat requires a change in the mindset . We have to be Swachh 24×7 . Else we will always need to take up a broom and clean some public space or the other . Let’s tackle the root cause of littering by pledging to NEVER Litter a Public Place – EVER .

This Republic Day let’s make India ‘Sare Jahan se Accha‘ by pledging to Go Swachh .

Become a SWACHH CITIZEN .

#SwachhCitizen #CleanPlanet #SwachhBharat