Swachh Citizen
As Clean Planet we have been running a civic campaign ‘India Kuch Kar‘ for more than 2 years now . Where we create posters and share with passionate individuals to post them in offices , public spaces , residential building notice boards , on social media – all with the goal of inspiring our fellow citizens to contribute towards a Clean Country . Our campaign has been embraced by people from different parts of India – from Ladakh to Chennai .
The desire to create a Clean Planet has shaped our product design , packaging , promotions - From Totes to Eco Veggie bags that reduce disposable , plastic waste we have been relentlessly innovating to make it easy for our customers to create a Clean & Sustainable India.
As one can imagine , we were delighted to see the Swachh Bharat initiative . For the first time cleanliness has been given the attention it deserves . It’s been amazing to see people from all walks of life take up a broom and be willing to clean a public space.
Our take on this is that the reason why so many people have had to take up a broom is because there is litter on the streets that should NOT have been there in the first place . Bharat cannot become Swachh until her citizens become Swachh Citizens.
A truly Swachh Bharat requires a change in the mindset . We have to be Swachh 24×7 . Else we will always need to take up a broom and clean some public space or the other . Let’s tackle the root cause of littering by pledging to NEVER Litter a Public Place – EVER .
This Republic Day let’s make India ‘Sare Jahan se Accha‘ by pledging to Go Swachh .
Become a SWACHH CITIZEN .
#SwachhCitizen #CleanPlanet #SwachhBharat
