Posts Tagged ‘urban’

Clean India

Sunday, August 19th, 2012

 

‘It looks so fake ! ‘ was the response of a team member who saw this pic taken from the hotel room on a recent visit to Japan. What she meant was that in comparison to India this looks too clean to be real . To get this neat a picture of a public space in India would require formidable Photoshop skills.

Can individuals get away with littering their homes ? Family / flat mates would simply not tolerate it . Even household help these days will decline to clean a home that’s badly maintained . Yet , when we as Indians venture into public spaces in India we behave as though it’s our Constitutional Right to litter. Children / uneducated people may require guidance on what do to. It’s simply unforgivable when educated people thoughtlessly litter public spaces with cigarette stubs , candy wrappers , pan masala wrappers , chips / biscuit wrappers , plastic bottles..and pretty much anything that one feels like discarding instantly. Each person adds to the mess. Eventually , no one cares. And the mess becomes an accepted part of the landscape.

‘What can I do ?’ , ‘How does my action matter when so many others are littering ?’ creep in as (lame) justifications to continue the dirty crime.

In you are an Indian living in India – please do your bit to help create a Clean India . We cannot depend on the local Municipal Corporations alone to do so . And frankly , it’s impossible for any agency to clean India if citizens recklessly throw litter everywhere.

Our public spaces are a reflection of individual citizens and society as a whole. Before throwing away anything in a public space – pl stop and think . Discard the litter in a bin .

Let patriotism not be limited to flag hoisting twice a year . Daily life offers immense opportunities to create a better India.

Jai Hind !

 

 

 

The Green Job

Tuesday, June 5th, 2012

 

 

We don’t get out of shape with 1 heavy meal . Nor did the environment become a crisis with a single action or even the actions of 1 nation alone. We can’t build muscle with 1 intensive workout at a gym . Neither can the environment be healed in a day .

Routine , everyday choices and actions by individuals , communities , governments , businesses have cumulatively created the challenges we face on the environment front.

We need to drop the ‘what can I do’ line of thought and the consequent inaction / status quo . Each one of us can make a difference. Together , we make change.

 

 

Satyamev Jayate

Sunday, May 6th, 2012

The first episode of the much awaited Satyamev Jayate aired today . The focus was female foeticide.

It’s one thing to read about female foeticide in newspapers and an entirely different experience to see women who have lived through the horrific experience of being forced to abort their unborn child narrate their experiences .It was inspiring to see each of the women fight the odds and bring up their daughters .

The program did a diligent job of exploring the issue from various perspectives , showing the consequences of female foeticide on the communities that practice it and the impact on the wider society by way of an unsafe environment for women. They made a valid point that for India to change – WE – the people of India – need to change. Legislation can only do so much. This atrocity exists in the substrate of a society that actively or passively allows families to get away with murder in the garb of tradition.

Let’s do what we can – at whatever scale we can . Each one of us can make a difference . Together we can make change .

 

 

 

Happy Women’s Day

Wednesday, March 7th, 2012

Clean Planet celebrates Women’s Day with pride and fervour. The world of today has reached phenomenal progress thanks to their contribution. Women have played diverse and versatile roles through time immemorial.

We urge women to dream big and pursue their aspirations. As you embark your journey, make a story to be told. Unleash all of your ability, potential and celebrate yourself.

We’d like to take this opportunity to acknowledge  - Anita Roddick - a remarkable entrepreneur, activist and environment enthusiast. She’s been a great source of inspiration to our business formation.

Here’s also thanking all gentlemen who’ve encouraged the ladies to be themselves. Let’s create an awesome and equalitarian world together .

At this point in time there are millions across the planet who don’t have access to food, medication, education. Let’s do our bit to make this a more equitable planet. While no one can do everything – everyone can do a LOT.

Cheers!

Square foot

Thursday, February 2nd, 2012

 

No..this isn’t the logo of a Zen foot reflexology spa . It’s the new mantra of modern day retail – Square Foot. More accurately ‘sales per square foot’.

As a brand born of passion to create a more sustainable world – we seek to imbue all that we do with meaning and value that transcends the short term . When designing a product we rigorously focus on how to maximize the value for all involved. Can our customers use it for years ? Will it help them create a sustainable planet ? Will it work well for various lifestyles and occasions ? How can we enable value and growth for our supply partners ? This is an on going journey.

Some of the discussions with the large format retailers focus almost entirely on return per square foot – to a point that everything else seems to get eclipsed ! There is surprisingly no mention of their customers and what might serve their needs.

A business undoubtedly needs to be efficient and profitable . This is not mutually exclusive to focus on customers and the eco-system of people who are a part of any business.

It would be to the collective advantage of mankind to take the focus on ‘Square Foot’ out of the stores and extend it to the Planet .

 

TV Off, Planet On!

Saturday, January 28th, 2012

Clean Planet supports HT’s – No TV Day initiative. It’s time to turn the box off and turn life on or like how we say it here – TV Off, Planet On! This could be a wonderful day to make the most of the outdoors, enjoy the weather and have a fantastic day out. Or you could choose to stay back home and do all the little things you love that make you happy. What would you rather do, other than watch tv today? Check out what folks have to say about what they’re about to do right here – www.notvday.in

Have a very happy No TV Day =)

 

Awesome 2012

Wednesday, January 25th, 2012

Decorate your wall board or desktop background with this earthy worthy calendar. Click on the link to the right to download a printable pdf or jpeg as per your screen size.

 

 
 

Get Fine Balance in Style and Eco Consciousness this Winter

Monday, January 16th, 2012

 

Add some eco to your winter style this year. It’s time to feel cozy and flaunt those trench coats & brown boots you bought recently. Sip in a hot cuppa chai or coffee and feel the warmth sink in amidst the cool winter breeze. Deep shades of brown and black bring out winter vogue like nothing else. Add to that glen checks and you’ve got yourself ready for winter as far as the fashion radar is concerned.

Our Warm Tote is the perfect style companion to your winter wear. Its glen checks and herring bone fabric make your winter wear classier than what it is. Carry it to work, a social or personal scene and you will be sure to turn many heads. The jacket lining you will find inside is the perfect complement to fabric outside. The Warm Tote will keep your possessions snug while making you look nothing other than exclusive.

Sophisticate winter with the Warm Tote and befriend the environment too with its recycled wool make.

 

 

 

 

 

 

 

How will you make this Christmas and New Year eco friendly?

Tuesday, December 20th, 2011

 

 

How will you make this Christmas and New Year eco friendly? Spread the joy of the season to the planet and be a good pal to it. You will be shopping for clothes, decorations, sweets, gifts and more right? Do carry reusable bags and go easy on those plastics. Gift giving just brings about special joy when there is an element of personal attached with it. Gift your loved ones a green gift this season.

 

We would love to have your cool suggestions on how to make this Christmas & New Year, very merry yet ecoJ. The 5 coolest suggestions will win a 25% discount gift voucher from us. With a Clean Planet tote you can save up to 300 plastic bags from clogging our beloved planet. So suggest to your heart’s content and stand a chance to get an exciting discount on our unbeatably eco stylish totes. Hurry, this contest is up and running till 31st Dec. The winners will be announced on Jan 2. Be an eco hero! You don’t need no cape to be one.

 

 

 

Kuch Karo Tote

Wednesday, December 7th, 2011

The World we create is the world we inhabit. That makes us a whole lot responsible for it. All of our action or in-action affects the larger picture. We are the larger picture! Let’s not hesitate then in doing our bit. It is very well within our capacity to be aware, involved and passionate about our world.

How do you feel when something bad happens? What if Keenan Santos and Reuben Fernandez were one of yours or what if someone you cared for was caught in similar plight? They lost their lives for standing up against assault. We can make a big difference as individuals and as a collective if we choose to be beyond bystanders.

At Clean Planet we believe that – ‘No one can do everything, but everyone can do A LOT! Don’t underestimate the capability of individual capacity. If Gandhi were still alive he would surely encourage us to speak and act when we see or hear the unacceptable.  Kuch Karo Tote is a call to action to do something, anything because it will help create a better world!