Posts Tagged ‘vision’

How will you make this Christmas and New Year eco friendly?

Tuesday, December 20th, 2011



How will you make this Christmas and New Year eco friendly? Spread the joy of the season to the planet and be a good pal to it. You will be shopping for clothes, decorations, sweets, gifts and more right? Do carry reusable bags and go easy on those plastics. Gift giving just brings about special joy when there is an element of personal attached with it. Gift your loved ones a green gift this season.


We would love to have your cool suggestions on how to make this Christmas & New Year, very merry yet ecoJ. The 5 coolest suggestions will win a 25% discount gift voucher from us. With a Clean Planet tote you can save up to 300 plastic bags from clogging our beloved planet. So suggest to your heart’s content and stand a chance to get an exciting discount on our unbeatably eco stylish totes. Hurry, this contest is up and running till 31st Dec. The winners will be announced on Jan 2. Be an eco hero! You don’t need no cape to be one.




Living in Context with Nature

Wednesday, November 9th, 2011



Warli Lifestyle

Image Courtesy - Google


In the concrete jungle that the urban city has become, one tends to feel rather alienated from a natural eco existence. In fact, for people born and raised in urban spaces this is the only environment – and hence way of life one knows. Our household, cultural, educational and work related activities engage a significant proportion of our time. These life-style choices drive our interaction with the surrounding and consumption patterns. Hence, for millions of folks the urban experience is limited to their home, place of purpose and mode of commute.

‘What is this life if full of care, we have no time to stand and stare’ is a line from a poem called leisure written by William Henry Davies. Quite true, with regard to two aspects -

1) We have no time and

2) We do not have a lot to stare at, for there are quite a few surroundings that are a mere conglomeration of garbage and development debris.

Such was however not the case in every scenario, day and age. History offers us some fascinating insights in ways of living that were wisely connected with nature.

For example in the 3rd century A.D. in Ancient India groves and orchards were considered as sacred spaces where the local deities were placed. The domestic and monarchic setups within such a culture worked to protect the ecological surrounding that comprised of plants and animals.  These spaces were better known as the ‘sacred groves’ and people took their interaction with them very seriously. They were exempted from tax duties and even as of the present day they serve as rich reservoirs of seeds, saplings and plant posterity. Planting trees and donating groves earned merit. A culture such as this inspires and encourages one to live in joyous harmony with nature. Within the Sarguja district within Madhya Pradesh every village has 20 hectares of these groves. They’ve also been seen at Gani and Mangaon in Maharashtra.

One need not just look at an ancient culture to understand human life that is in harmony with nature. Even as of today there are many societies that function as part of nature and not independent from it – Meghalaya’s living bridges are a fine example of the same. Known to receive the highest levels of rainfall, the residents of these states make bridges out of fig tree roots to tackle floods. The Warli tribe from Dahanu and Talasari district, Thane also holds nature in high regard with respect to their culture and occupation. They teach their young ones to live in harmony with nature and not to fear its forces. In fact, at birth a male child is gifted an axe and a girl child a sickle to establish the connection with nature at a very nascent stage.

These examples bring us back to the urban city and our zone of familiarity. How do we make our existence more natural? We ought to take some time out to engage more with our surroundings and not live oblivious to them. We need a shift in our consciousness to change our thinking and finally impact our actions and lifestyle. We ought to make a serious audit on our consumption patterns and seek for a sustainable existence.

What we need is strong individual and collective action. A few small steps such as planting trees in the neighbourhood, composting, reducing consumption of plastic to the bare minimum, reducing waste , buying organic food , reusing & recycling , sharing, making our commute eco-friendly will definitely help the ecology around us and who knows it could be a very fun endeavour to get to know who your neighbour is.

None of these steps refer to an austere, serious life. Living in harmony with nature brings immense joy, peace and a sense of connectedness. We shape the world we inhabit – through conscious effort or inaction. Let’s honour the planet by conscious participation in the creation of a new world. In doing so the biggest gift will be to our self.


Compact Tote – Genius

Tuesday, November 1st, 2011

The nifty Compact Tote unfolds into a sturdy bag ideal for spontaneous shopping and folds back into a neat pouch when not in use.

It is literally a compact end to all excuses for not using a reusable bag !:) By consistently using a reusable bag a typical urban resident can easily save 300 plastic bags from polluting the planet . A small (consistent) action that goes a long way towards making this a Clean(er) Planet.

Watch the Compact Tote Genius in action !

* Available in a range of contemporary , eco stylish designs at the Clean Planet Store .



Nurturing ideas..

Monday, October 31st, 2011

Beautifully articulated tribute by the chief designer at Apple .

And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.”

—Jonathan Ive at the Steve Jobs Tribute on the Apple campus.

Powerful message for any organization that seeks to be innovative..


Meghalaya’s Living Bridges

Saturday, October 22nd, 2011

In Meghalaya, India, “the wettest place on Earth”, summer monsoons cause floods and rapids that are nearly imposible to cross. Residents have responded by building “living bridges” out of the roots of fig trees. These still-living roots allow bridges that continue to grow and strengthen over the years. No one person can complete a bridge alone, so the practice is passed down from one generation to the next, with the construction of bridges spanning entire lifetimes.

This is sustainable architecture in practice, and a stunning testament to the power of collaboration.

This level of  wisdom , foresight , planning and collaboration is needed urban India which virtually languishes from lack of all four attributes on part of successive governments and citizen groups.



Thank you Steve..

Thursday, October 6th, 2011


Thank you Steve for making the world infinitely more creative , beautiful , magnificent , memorable.

Your journey and creations have shaped Clean Planet. Your vision , courage and genius continue to inspire us.

Independence Day

Monday, August 15th, 2011

A salute to all those who participated in the movement to make India Independent. And to all those unsung heroes across the country who have since then contributed in myriad forms to making this a more equitable , fair , liveable , joyous , progressive nation than it would have otherwise been.

What is the significance of Independence Day in present day urban India ? For the generations that have been born and raised in an independent India ? Newspapers filled with pictures of celebrities wearing clothes that have shades of the tri-color , saying what it means to be Indian . Buying little flags at the traffic signals and putting them in one’s car or desk for a few days. Participating in flag hoisting ceremony in one’s residential building or company. A few moments of solemn silence as the anthem is played. What is the connection that the rituals build with the idea of a nation ? of the idea of being Indian ? The risk is when the sentiment is limited to a few external gestures.

We can create new , meaningful rituals for Independence Day – as individuals and as groups :
- Recognize that our actions – personal and professional – shape India . If there is allegiance to the idea of a nation to which we pledge our devotion – let it reflect in consistent action.
- Make life choices – small and big – that are authentic and deeply meaningful rather than driven by external appearances / compulsions aka Inner Independence
- Give time , attention , money to those less fortunate
- Help educate a child
- Consciously choose not to litter any public space – e v e r.
- Plant trees
- Become an a c t i v e citizen
- the list can be meaningfully expanded
Eventually we need to rise above the idea of nations and see the human species as one . Until that can happen we can attempt an expansive and inclusive definition of what it means to be Indian . And be cognizant of our responsibilities and rights the other 364 days of the year.
Happy Independence Day to all citizens of this magnificent piece of the Pale Blue Dot.

Impossible is nothing…

Tuesday, August 2nd, 2011

In the aftermath of the nuclear crisis, Japanese citizens have cooperated to help save electricity. In the process, they’ve reduced energy usage by 15% in Tokyo, one of the world’s most electric cities which is also one of most densely populated metros in the world.

It’s a concerted effort between the government , media , organizations and citizens. Massive in scale , complex to execute. Seemingly impossible to pull off. Yet , it has been done.

Japanese are bringing to the conservation drive a characteristic combination of national fervor, endurance, sloganeering, technology and social coercion. Read about it here.

One wonders if this is possible in other parts of the world ? Are citizens elsewhere equally willing to put collective well being over their individual comfort ?

In their own characteristic way Japanese citizens have shown that while no one can do everything. Every one can do a LOT.



Eco Veggie

Friday, July 29th, 2011


One of the biggest reasons most folks invite or allow  plastic into their homes is to store fruits and vegetables in the refrigerator.

Disposed after one use, these bags leave the kitchen bin and head right to an ever growing pile of non-biodegradable waste. Environmental concerns aside, storing fruits & vegetables in plastic is far from hygienic not to mention plastic keeps fruits & veggies from breathing which makes them to spoil faster.

We designed the Eco Veggie to address each of these concerns. They’re easily washable & reusable making them both hygienic & eco, add to that the fact that they’re made in 100% cotton allowing produce to stay fresh for longer.

The reusable Eco Veggie is perfect for storing vegetables and fruits in your refrigerator. Its 100% cotton fabric keeps fruits & veggies fresher for longer . The thoughtful messages on the Eco Veggie bags spread joy..

A small step that goes a long way towards a more Sustainable World.

Click here to buy your Eco Veggie bags.


Bag Karma

Saturday, June 4th, 2011

All of us at Clean Planet are excited to be part of the Eco Bazaar, Eco Fest organized by Mocha Treehuggers in association with The Root. We’re looking forward to meet you and discuss things green and good.

On the occasion of World Environment Day we’d also like to share some ‘BAG KARMA‘ with you. Got an old re-usable bag in fairly good condition (no plastic please)? Donate it to us and buy a spanking new Clean Planet tote for 10% less! See you Sunday 5 June 2011 at Mocha Mojo, Bandra .

The bags collected will be given to those who can’t afford them..thereby helping them to go green.