Posts Tagged ‘vision’

Satyamev Jayate

Sunday, May 6th, 2012

The first episode of the much awaited Satyamev Jayate aired today . The focus was female foeticide.

It’s one thing to read about female foeticide in newspapers and an entirely different experience to see women who have lived through the horrific experience of being forced to abort their unborn child narrate their experiences .It was inspiring to see each of the women fight the odds and bring up their daughters .

The program did a diligent job of exploring the issue from various perspectives , showing the consequences of female foeticide on the communities that practice it and the impact on the wider society by way of an unsafe environment for women. They made a valid point that for India to change – WE – the people of India – need to change. Legislation can only do so much. This atrocity exists in the substrate of a society that actively or passively allows families to get away with murder in the garb of tradition.

Let’s do what we can – at whatever scale we can . Each one of us can make a difference . Together we can make change .

 

 

 

Happy Women’s Day

Wednesday, March 7th, 2012

Clean Planet celebrates Women’s Day with pride and fervour. The world of today has reached phenomenal progress thanks to their contribution. Women have played diverse and versatile roles through time immemorial.

We urge women to dream big and pursue their aspirations. As you embark your journey, make a story to be told. Unleash all of your ability, potential and celebrate yourself.

We’d like to take this opportunity to acknowledge  - Anita Roddick - a remarkable entrepreneur, activist and environment enthusiast. She’s been a great source of inspiration to our business formation.

Here’s also thanking all gentlemen who’ve encouraged the ladies to be themselves. Let’s create an awesome and equalitarian world together .

At this point in time there are millions across the planet who don’t have access to food, medication, education. Let’s do our bit to make this a more equitable planet. While no one can do everything – everyone can do a LOT.

Cheers!

Square foot

Thursday, February 2nd, 2012

 

No..this isn’t the logo of a Zen foot reflexology spa . It’s the new mantra of modern day retail – Square Foot. More accurately ‘sales per square foot’.

As a brand born of passion to create a more sustainable world – we seek to imbue all that we do with meaning and value that transcends the short term . When designing a product we rigorously focus on how to maximize the value for all involved. Can our customers use it for years ? Will it help them create a sustainable planet ? Will it work well for various lifestyles and occasions ? How can we enable value and growth for our supply partners ? This is an on going journey.

Some of the discussions with the large format retailers focus almost entirely on return per square foot – to a point that everything else seems to get eclipsed ! There is surprisingly no mention of their customers and what might serve their needs.

A business undoubtedly needs to be efficient and profitable . This is not mutually exclusive to focus on customers and the eco-system of people who are a part of any business.

It would be to the collective advantage of mankind to take the focus on ‘Square Foot’ out of the stores and extend it to the Planet .

 

TV Off, Planet On!

Saturday, January 28th, 2012

Clean Planet supports HT’s – No TV Day initiative. It’s time to turn the box off and turn life on or like how we say it here – TV Off, Planet On! This could be a wonderful day to make the most of the outdoors, enjoy the weather and have a fantastic day out. Or you could choose to stay back home and do all the little things you love that make you happy. What would you rather do, other than watch tv today? Check out what folks have to say about what they’re about to do right here – www.notvday.in

Have a very happy No TV Day =)

 

Awesome 2012

Wednesday, January 25th, 2012

Decorate your wall board or desktop background with this earthy worthy calendar. Click on the link to the right to download a printable pdf or jpeg as per your screen size.

 

 
 

How will you make this Christmas and New Year eco friendly?

Tuesday, December 20th, 2011

 

 

How will you make this Christmas and New Year eco friendly? Spread the joy of the season to the planet and be a good pal to it. You will be shopping for clothes, decorations, sweets, gifts and more right? Do carry reusable bags and go easy on those plastics. Gift giving just brings about special joy when there is an element of personal attached with it. Gift your loved ones a green gift this season.

 

We would love to have your cool suggestions on how to make this Christmas & New Year, very merry yet ecoJ. The 5 coolest suggestions will win a 25% discount gift voucher from us. With a Clean Planet tote you can save up to 300 plastic bags from clogging our beloved planet. So suggest to your heart’s content and stand a chance to get an exciting discount on our unbeatably eco stylish totes. Hurry, this contest is up and running till 31st Dec. The winners will be announced on Jan 2. Be an eco hero! You don’t need no cape to be one.

 

 

 

Living in Context with Nature

Wednesday, November 9th, 2011

 

 

Warli Lifestyle

Image Courtesy - Google

 

In the concrete jungle that the urban city has become, one tends to feel rather alienated from a natural eco existence. In fact, for people born and raised in urban spaces this is the only environment – and hence way of life one knows. Our household, cultural, educational and work related activities engage a significant proportion of our time. These life-style choices drive our interaction with the surrounding and consumption patterns. Hence, for millions of folks the urban experience is limited to their home, place of purpose and mode of commute.

‘What is this life if full of care, we have no time to stand and stare’ is a line from a poem called leisure written by William Henry Davies. Quite true, with regard to two aspects -

1) We have no time and

2) We do not have a lot to stare at, for there are quite a few surroundings that are a mere conglomeration of garbage and development debris.

Such was however not the case in every scenario, day and age. History offers us some fascinating insights in ways of living that were wisely connected with nature.

For example in the 3rd century A.D. in Ancient India groves and orchards were considered as sacred spaces where the local deities were placed. The domestic and monarchic setups within such a culture worked to protect the ecological surrounding that comprised of plants and animals.  These spaces were better known as the ‘sacred groves’ and people took their interaction with them very seriously. They were exempted from tax duties and even as of the present day they serve as rich reservoirs of seeds, saplings and plant posterity. Planting trees and donating groves earned merit. A culture such as this inspires and encourages one to live in joyous harmony with nature. Within the Sarguja district within Madhya Pradesh every village has 20 hectares of these groves. They’ve also been seen at Gani and Mangaon in Maharashtra.

One need not just look at an ancient culture to understand human life that is in harmony with nature. Even as of today there are many societies that function as part of nature and not independent from it – Meghalaya’s living bridges are a fine example of the same. Known to receive the highest levels of rainfall, the residents of these states make bridges out of fig tree roots to tackle floods. The Warli tribe from Dahanu and Talasari district, Thane also holds nature in high regard with respect to their culture and occupation. They teach their young ones to live in harmony with nature and not to fear its forces. In fact, at birth a male child is gifted an axe and a girl child a sickle to establish the connection with nature at a very nascent stage.

These examples bring us back to the urban city and our zone of familiarity. How do we make our existence more natural? We ought to take some time out to engage more with our surroundings and not live oblivious to them. We need a shift in our consciousness to change our thinking and finally impact our actions and lifestyle. We ought to make a serious audit on our consumption patterns and seek for a sustainable existence.

What we need is strong individual and collective action. A few small steps such as planting trees in the neighbourhood, composting, reducing consumption of plastic to the bare minimum, reducing waste , buying organic food , reusing & recycling , sharing, making our commute eco-friendly will definitely help the ecology around us and who knows it could be a very fun endeavour to get to know who your neighbour is.

None of these steps refer to an austere, serious life. Living in harmony with nature brings immense joy, peace and a sense of connectedness. We shape the world we inhabit – through conscious effort or inaction. Let’s honour the planet by conscious participation in the creation of a new world. In doing so the biggest gift will be to our self.

 

Compact Tote – Genius

Tuesday, November 1st, 2011

The nifty Compact Tote unfolds into a sturdy bag ideal for spontaneous shopping and folds back into a neat pouch when not in use.

It is literally a compact end to all excuses for not using a reusable bag !:) By consistently using a reusable bag a typical urban resident can easily save 300 plastic bags from polluting the planet . A small (consistent) action that goes a long way towards making this a Clean(er) Planet.

Watch the Compact Tote Genius in action !

* Available in a range of contemporary , eco stylish designs at the Clean Planet Store .

 

 

Nurturing ideas..

Monday, October 31st, 2011

Beautifully articulated tribute by the chief designer at Apple .

And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.”

—Jonathan Ive at the Steve Jobs Tribute on the Apple campus.

Powerful message for any organization that seeks to be innovative..

 

Meghalaya’s Living Bridges

Saturday, October 22nd, 2011

http://www.youtube.com/watch?v=apBO9pujP5E

In Meghalaya, India, “the wettest place on Earth”, summer monsoons cause floods and rapids that are nearly imposible to cross. Residents have responded by building “living bridges” out of the roots of fig trees. These still-living roots allow bridges that continue to grow and strengthen over the years. No one person can complete a bridge alone, so the practice is passed down from one generation to the next, with the construction of bridges spanning entire lifetimes.

This is sustainable architecture in practice, and a stunning testament to the power of collaboration.

This level of  wisdom , foresight , planning and collaboration is needed urban India which virtually languishes from lack of all four attributes on part of successive governments and citizen groups.

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